1
Clarify the customer problem
Placeholder detail to be completed when the framework is finalized.
Customer Discovery
Product Discovery Framework
Supporting Principle: Validate before building.
Placeholder framework for showing how customer evidence, opportunity quality, and explicit trade-offs shape product direction before delivery work begins.
Framework Purpose
Reduce the risk of building the wrong thing
Placeholder content for how this framework helps teams validate the problem, understand customer behavior, and decide whether an idea deserves build investment.
Placeholder content for how the framework connects discovery evidence to product decisions, artifacts, and the broader Product Operating System.
Discovery Steps
Placeholder discovery sequence
2
Identify assumptions
Placeholder detail to be completed when the framework is finalized.
3
Gather customer evidence
Placeholder detail to be completed when the framework is finalized.
4
Map opportunities
Placeholder detail to be completed when the framework is finalized.
5
Compare solution paths
Placeholder detail to be completed when the framework is finalized.
6
Choose the smallest validation step
Placeholder detail to be completed when the framework is finalized.
Framework in Context
How this connects to the discovery story
Discovery story
Placeholder link to the JoVE customer discovery story where this framework will be shown through product decision evidence.
View storyProduct Operating System
Placeholder link back to the operating principles and review habits that this discovery framework supports.
View operating systemRelated Capability
Customer Discovery bundle
Framework
Product Discovery
Placeholder framework for validating product direction before build commitment.
OpenStory
Workflow Discovery Story
Flagship story showing how discovery reframed an adoption challenge around workflow fit.
OpenArtifact
Discovery Memo
Placeholder representative memo for discovery synthesis and decision framing.
OpenArtifact
Opportunity Solution Tree
Placeholder representative opportunity map for discovery options.
OpenArtifact
Customer Interview Summary
Placeholder representative summary for customer interview evidence.
Open